I was so excited to be able to chat with Stephania Laguer, creator of Bou'Jae Vodka. Now, this is not your ordinary vodka. What makes Bou'Jae so unique you ask? It is the ONLY organic Ultra Premium Vodka in the U.S that is GMO free. Stephania came up with this awesome concept to fit her gluten- free lifestyle. Check out her interview below.
What inspired you to create your own Vodka line? My friends, they will miss a meal so they would have room to intake calories at night when we went out. I though it was the stupidest thing and wondered why there wasnt a healthy vodka out that would allow you to drink and not have to worry about calories or the aftermath.
How do you feel as an African American woman in the organic spirits industry?
I feel intimated at times, but im not a quiter. Im constantly trying to educate my self on the Industry and the people in it. This industry is filled with men so me being a women and african american at that could go eithier way.
What separates Bou'Jae from its competitors?
Bou'Jae is a lifestyle. In my opinion is the most healthiest vodka to date. Its gluten free, non gmo and allergen free. Over 100 people have tested it and non have had sideaffects or hangovers.
Who is your ideal consumer for Bou'Jae?
We would target the gym rats, organic/ natural people aswell as people with health issues. Its alot of people who cant drink certain brands because of the ingredients in it.
Where do you see yourself and Bou'Jae in the next 5 years? I see Bou'Jae being a top spirit in the industry with several awards. I see Bou'Jae being a Distribution/manufacture as well. I want to help distributeother peoples brands as well. Bou'Jae will be a movement